How to Calculate Instagram Engagement Rate? 3 Simple Steps

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Are you looking to grow on Instagram and get more followers instantly? Understanding and calculating your Instagram engagement rate is the key to achieving this goal.

In this comprehensive guide, we’ll walk you through the process of calculating your Instagram engagement rate, providing practical examples, and offering valuable insights to help you navigate the world of social media growth.

Grow Your Instagram Engagement

Why Is Your Instagram Engagement Rate Important?

With over 2 billion active users, Instagram engagement is a crucial metric that reflects the level of interaction your profile has with its followers.

It plays a pivotal role in evaluating the performance of your content and overall profile.

Essentially, a higher engagement rate indicates a stronger Instagram presence and can increase your chances to earn money on Instagram.

How to Know Your Instagram Engagement Rate?

Calculating your Instagram engagement rate is a straightforward process that involves considering three fundamental factors: likes, comments, and followers.

The formula is simple and provides a percentage that represents your post’s engagement rate.

Engagement: (likes + comments / followers) x 100

With this formula, we can find the engagement or level of interaction of any post. Another important point is that it’s expressed as a percentage.

Instagram Engagement Rate Calculation Example

Let’s assume we have a post with 57 likes and 2 comments. We also know that the total number of followers of our account is 2,077. We will measure the interaction percentage of the publication in the following way:

Engagement Rate = (57 + 2 / 2,077) x 100
Engagement Rate = (59 / 2,077) x 100
Engagement Rate ≈ 2.8%

Therefore, the publication will have an engagement of 2.8%. To facilitate this process you can also use engagement rate calculator tools.

a group of people sitting next to each other and scrolling Instagram to get more engagement.

Typically, engagement rates on Instagram fall within the 3-5% range. However, higher engagement rates are even better, as they indicate a more active and engaged audience.

How to Improve Your Instagram Engagement Rate?

  • Consistent Posting: Regularly share high-quality content to keep your audience engaged.
  • Engage with Your Audience: Respond to comments and engage with your followers’ content.
  • Use Hashtags: Incorporate relevant hashtags to increase your content’s discoverability.
  • Collaborate with Others: Partner with influencers or collaborate with other users to expand your reach.
  • Track Your Analytics: Use Instagram Insights to monitor your engagement and adjust your strategy accordingly.

By following the simple formula and tips outlined in this guide, you can improve your Instagram presence, connect with your audience, and ultimately thrive in the world of social media growth.

How to Grow Quickly on Instagram?

In Amedia Social we are dedicated to helping you grow your presence on Instagram. Our mission is to offer valuable advice and effective strategies tailored to enhance your profile.

By focusing on innovative techniques and insights, we aim to empower your journey towards Instagram success. For example, you could buy Instagram likes & followers to achieve your growth goals faster.

Grow Your Instagram Followers

Let us be your guide in navigating the dynamic world of social media growth.


What is a good Instagram engagement rate?

A good Instagram engagement rate typically falls within the 3-5% range. However, higher rates are desirable, indicating a more engaged audience.

Can I buy Instagram followers to increase my engagement rate?

Yes, you can buy Instagram followers, but it’s essential to ensure that they are real and active users. Services like Amedia Social offer genuine followers to help boost your engagement.

What other strategies can I use to enhance my Instagram presence?

In addition to calculating your engagement rate, consider leveraging Instagram stories, IGTV, and collaborations with other users to grow your following and engagement.