How does Instagram’s algorithm work?

Instagram has introduced many changes to its algorithm during 2020, and this has caused a lot of confusion, doubt and disappointment for its users. How can we keep up with so much change? Knowing how Instagram’s algorithm works is essential to understanding how content is positioned on the platform:

The first thing to note is that the algorithm values stories and posts that have a high level of feedback:

• A high number of likes.
• Comments.
• Visualisations.
• Reshares.
• Direct Messages (DM).

All these interactions indicate to the algorithm that the content of your account is attractive and interesting to the audience, generating a large flow of useful information.

It should therefore be clear that the more movement on your account, the better!

And at Amedia Social we want to help you get interactions that motivate the movement of your account. To do this, we have a wide variety of services that will boost your Instagram: